And some of these flavors sound pretty tasty to me! (Though I have to question the choice to put mayonnaise in 5/6 of these sauces.) Also, I like the border colors which reflect the contents of the bottle. I think Heinz made a good move in identifying and meeting the demand for half-and-half sauces. I think the concept of selling mixed sauces is quite smart! I always see my friends mixing ketchup and mayo to eat their fries. It feels like the creators did not think it through and/or are afraid to tell each other when something is bad.īut after tearing them apart, I’d like to add some nice comments. And putting the same phrase on six bottles makes it especially not funny. Label space is so precious-there’s not room to put clever jokes(?) instead of helpful information. But that information is redundant and unhelpful in fact, it’s actively counterproductive, since the alternative is writing out both sauce names and helping a customer understand what they are buying/putting into their bodies. Maybe it’s a fun reminder that this sauce is two sauces in one. But instead, what did they write on every single bottle? ‘Saucy sauce.’ The frustration I feel is indescribable. It doesn’t have to be prominently written the mashup names can still be the stars of the show (even though they really shouldn’t be). The mashup names clearly don’t speak for themselves, and even if they did I would still be saying this. Which brings me to my next point: they should have written out the sauce names below. Actually… now that I think about it, I have no confirmation that this sauce is actually ketchup + Ranch. The concept of ketchup + Ranch is already hanging on by a thread when I see the word ‘Kranch,” but now that the colors aren’t true to their respective sauces it takes me several seconds to figure out what is in this mashup. Do they color ‘Kranch’ half red and half blue (since it’s half of each sauce, and the other ones are colored half-and-half), or do they only color the K red (since that’s the ‘ketchup’ part of the word, and the rest of it is the ‘Ranch’ part)? Ultimately they stuck with the half-and-half, which I think was the wrong choice. And because they made this weird choice, they created a problem for themselves.
But why do they suddenly use the ‘K’ part of ‘ketchup’ when they used the ‘chup’ part in Mayochup? If you ask me, Ranchup sounds way less gross than Kranch. The worst one has to be the rightmost: Kranch. Mayomust? Mayo must… do what? Mayocue? Would that lead me to think "mayonnaise + barbecue sauce”? There’s no way that it was worth creating these mashup names instead of just writing ‘Mayo + BBQ sauce’ on the label.
In short, this has to be one of the worst things I’ve ever seen. These have been around for a while, but I recently saw this photo on Twitter and was reminded of the horror of this suite. Above are some of Heinz’s flavor mashup sauces.
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