Locating the ones for his area was a simple process. There are local Facebook Groups for nearly every area or community. How he found local Facebook groups Step 1 Johnson found these local Facebook Groups to be a place where many future residents began the research of their soon-to-be cities of residence. A few examples of these local Facebook groups might include:
Most cities have Facebook groups for discussing living in their area. With that in mind, Johnson knew that when his ideal clients are online, they are more than likely on Facebook.īut Facebook is huge, so how can you identify your ideal clients? This is where Facebook groups come in. Facebook is the third most visited website in the world. One of the most important components of lead generation is identifying where your ideal clients spend their time. This simple, repeatable strategy has provided him a consistent flow of quality leads and the opportunity to grow his business quickly.
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His free Facebook strategy led to $6 million in closed sales volume within four months of starting his real estate career. Jay Johnson with Berkshire Hathaway HomeServices Beach Properties of Florida found a way to identify, connect and convert new leads almost immediately after starting his real estate sales career. Whether you are a new agent or an agent looking to grow your business, a steady flow of leads is foundational for business development and growth.
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